Email testing allows you to preview your email on different email clients before sending it. This will save you from making embarrassing mistakes which may cost you. There is a plethora of email preview tools and services available everywhere. Some of them are freeware while some require you to pay for services. The difference between the two may be colossal since freeware usually has mostly limited features while the paid version has so many features. If what you do is essential, you would want to consider working with a paid version. It is not easy to come up with a choice since there are so many tools. The following factors should help you to make the decision.
The first and most crucial factor to consider is the features of the tool. In this case, there are a lot of things to consider, such as how many client emails you can preview. Some of them allow a hundred while some allow ten. What you choose will depend on your needs. There are some tools which simulate a simple email transfer protocol server and will enable you to render the email on various inboxes as if viewed from different servers. The kind of features you select should fit into your workflow. It is also essential to consider the limitations to your workflow instigated by having or not having a particular feature then you can make your decision. The tool should be able to support functions such as email rendering, preview text, test whether the email is delivered in the spam box, email deliverability test and any other feature that you think is essential. You can also check out for email template design.
Next, you should consider pricing. Email previewing can be so pricey and if not, careful it may lead to huge losses. If you are on a paid version of a tool, it is crucial to ensure that it is worth what it is charging you and you should also feel that spending your money on that tool is worth it. The company owning the tool should have excellent customer service just in case you need to make a few inquiries. The best email test company would be the one that notably prioritizes customer service. The tool should also be easy to use. Having a sophisticated user interface does not qualify as significant. It is simply the best and most relevant features that make it great. The tool should be up to date with their features. Consider all the features in various tools that you can be able to assess and ensure you avoid the one that is behind in terms of the features it provides. You should also consider getting the perspective of the various tool users. This will help you to understand the company’s reputation among the users.